Digital marketing
Digital marketing judged by pipeline, not clicks
Clicks and impressions are easy to report and easy to mistake for progress. Cybersolve plans and runs search, AI search, social and content campaigns for B2B and B2C businesses, with reporting connected to your CRM, so you can see which channels create real opportunities.
Cited in an AI answer
Your content helps answer a buyer question
Deal won
Source tracked from campaign to customer
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Buyers now research on search engines, social feeds and AI assistants long before they fill in a form. Being found in all three, and knowing what each one brings in, is what digital marketing is now about.
What digital marketing covers
More of the right buyers finding you, and a clear view of what they are worth, through strategy, SEO, answer engine optimisation (AEO) for AI search, campaigns across search and social, content, conversion improvements and reporting tied to pipeline.
HubSpot Gold Solutions Partner, with a HubSpot-certified team
Measuring what matters
From impression to revenue
Most marketing reports stop where the easy numbers end. The useful questions start further down, once leads reach the CRM.
Visibility
Impressions and AI citations
Are you showing up in search results and AI answers for the questions your buyers ask?
Visits
Sessions and clicks
Which channels and pages bring the right people, not just the most people?
Where most marketing reports stop
Leads
Contacts created
Which campaigns turn visits into enquiries, and of what quality?
Opportunities
Deals in the pipeline
Which sources create opportunities that sales takes seriously?
Revenue
Closed business
Where should next quarter's budget go, based on what actually closed?
What's included
Digital marketing services
Strategy first, then the channels that suit your buyers, all reporting into the same CRM.
Strategy and planning
Audiences, messages, channels and budgets agreed against the pipeline you need.
SEO
Technical health, content and search intent, focused on the terms your buyers use when they are ready to talk.
AI search visibility (AEO)
Content structured so AI assistants can find, understand and cite it when buyers ask questions.
Campaigns
Search, social and LinkedIn campaigns built around clear offers, with tracking from first click to deal.
Conversion improvement
Landing pages, forms and calls to action tested and improved, so more visits become enquiries.
Reporting and attribution
Dashboards that connect campaigns to opportunities and revenue in your CRM.

Who it is for
For teams that want to know what is working
Digital marketing support is most useful when budgets are under scrutiny, results are reported in clicks rather than pipeline, or the business has started to notice that buyers arrive having already asked an AI assistant.
Reports show traffic but not opportunities
Search visibility has stalled or slipped
Nobody knows how the brand appears in AI answers
How it works
Plan, launch, learn
Tracking is set up before the first campaign, so every decision after it is based on real data.
01
Audit
Review current channels, search and AI visibility, tracking and the pipeline each source creates.
02
Plan
Agree goals, audiences, messages, channels and budget, with targets tied to pipeline.
03
Launch
Build and run campaigns and content, with tracking into the CRM from day one of the campaign.
04
Learn and adjust
Monthly reporting on what each channel brings in, and budget moved to what works.
Want to see what your current channels really bring in? Start with a short consultation.
Book a consultationIn their words
“It is truly a pleasure doing business with Cybersolve. Your quick responses and efficient turnaround times are the reason I return to your services every time.”
D
Deon
SaaS · Google review
★★★★★
5,000+
digital campaigns launched
2015
Year founded
Related services
Works well with
Most problems cross more than one team, so these services are often combined.
FAQ
Digital marketing questions
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What does a digital marketing agency do?
Plans and runs the online activity that brings buyers to you, such as SEO, content, paid campaigns and social, and measures it against the leads, opportunities and revenue it creates.
What is answer engine optimisation (AEO)?
AEO is the work of making your content easy for AI assistants and answer engines to find, understand and cite when buyers ask questions. It builds on good SEO, with more focus on clear answers, structure and authority.
Do you work with B2B and B2C businesses?
Yes. B2B buying usually involves several people, longer cycles and higher values, so campaigns support a sales process, with CRM tracking and nurture as important as the first click. B2C campaigns lean more on conversion and repeat purchase. The channels overlap; the measurement and follow-up are planned around how your customers buy.
How long before we see results?
Paid campaigns can produce leads quickly once tracking and offers are in place. SEO and AI visibility build over months. Plans set realistic milestones for each channel.
How do you report on results?
Through dashboards that follow leads from source to opportunity and revenue in your CRM, alongside the channel numbers, so the conversation is about pipeline rather than clicks.
Do you work with our in-house marketing team?
Yes. Cybersolve can run whole programmes or support your team with specific channels, strategy or reporting.
Get in touch
Find out what your marketing really brings in
Tell Cybersolve which channels you use today and what you need from them, and get a clear plan for the next quarter.
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