Marketing automation agency
Marketing automation that nurtures, not nags
Automation should feel like good timing to the people receiving it: the right message when they are ready, and a quick handover to sales when they want to talk. Cybersolve designs and builds nurture programmes, lead scoring and lifecycle automation around how your buyers actually decide.
● Lead score threshold reached
Sales notified with the contact's history
Trusted by businesses like these
Most marketing automation is really just scheduled email. Good automation notices what people do and responds, so each contact moves at their own pace and sales hears about them at the right moment.
What marketing automation covers
Lead capture, nurture and scoring that show which enquiries are ready for sales, supported by lifecycle stages, handover rules, personalised content, AI-assisted campaigns and reporting that connects automation to pipeline.
HubSpot Gold Solutions Partner, with a HubSpot-certified team
Anatomy of a nurture programme
What happens between a download and a sales call
A simple programme built well beats a complicated one nobody maintains. These are the parts that matter.
The same thinking applies on any platform. If you use HubSpot, the Marketing Hub page covers its tools in detail.
1
Capture
A form, chat or event registration creates the contact with its source, so you always know where interest came from.
2
Segment
Contacts are grouped by role, industry and what they showed interest in, so the next message fits.
3
Nurture
A short series of genuinely useful emails and content, paced by behaviour rather than a fixed calendar.
4
Score
Fit and engagement add up to a score that shows who is warming up and who is just browsing.
5
Hand over
When a lead crosses the agreed threshold, sales gets the contact, the history and a task to follow up.
6
Measure
Reports show which programmes create pipeline, not only opens and clicks, so you know what to improve.
What's included
Marketing automation services
From a single nurture programme to a full lifecycle, on the platform you use or one that suits you better.
Lead capture and segmentation
Forms, lists and properties that record where each contact came from and what they care about.
Nurture programmes
Behaviour-led email sequences for new leads, event attendees, trial users and quiet opportunities.
Lead scoring
A scoring model agreed with sales, combining fit and engagement, and reviewed as you learn.
Lifecycle and handover
Lifecycle stages and handover rules, so marketing and sales agree when a lead is ready.
Personalisation
Content and calls to action that change with the reader's role, industry or stage.
Reporting and attribution
Reports that tie programmes to opportunities and revenue, so budget follows results.
Who it is for
For teams with more leads than time
Marketing automation earns its keep when the team cannot follow up every enquiry personally, sales doubts the quality of leads, or good prospects go quiet because nobody had time to stay in touch.
Leads go cold between the first enquiry and a sales call
Everyone receives the same newsletter, whatever their interest
Nobody can say which campaigns create pipeline
How it works
Plan, build, prove
Automation is easy to switch on and hard to get right, so planning comes first.
01
Map
Map the buyer journey, the moments that matter and the data each step needs.
02
Build
Create the lists, programmes, scoring and handover rules, and test them with real scenarios.
03
Launch
Go live in stages, watching deliverability and engagement closely.
04
Prove and improve
Report on the pipeline each programme creates, then refine content, timing and scoring.
Not sure what to automate first? A short consultation is usually enough to find the quick wins.
Book a consultationIn their words
“Helped us with our dashboard building. We could finally see what was happening in our business: our sales process, the customer journey and marketing automation.”
HK
H.K.
Banking and Financial Services · HubSpot review
★★★★★
5,000+
digital campaigns launched
100+
HubSpot implementations
Related services
Works well with
Most problems cross more than one team, so these services are often combined.
FAQ
Marketing automation questions
Can't see your question? Ask it on a consultation call.
Ask a question
What does a marketing automation agency do?
Plans, builds and looks after the automated parts of your marketing: lead capture, nurture emails, lead scoring, lifecycle stages and the handover to sales, plus the reporting that shows whether it works.
Which marketing automation platform should we use?
It depends on your sales process, team and budget. HubSpot is the platform Cybersolve recommends and partners with, because marketing, sales and service share one CRM, but the planning work applies to any platform.
What is lead scoring?
A way of ranking contacts by how well they fit your ideal customer and how engaged they are, so sales spends time on the people most likely to buy.
How long does marketing automation take to set up?
It depends on how many programmes, platforms and integrations are involved. An agreed plan sets out the build before work starts.
Will automation make our emails feel impersonal?
Not when it is done well. Behaviour-led programmes often feel more personal than a newsletter, because each message responds to what the reader has actually done.
Can you improve the automation we already have?
Yes. Most projects start by reviewing what is already running, keeping what works and fixing or retiring what does not.
Get in touch
Turn more leads into sales conversations
Tell Cybersolve how leads are captured and followed up today, and get a clear plan for what to automate first.
Your enquiry goes to a specialist, not a sales script
No obligation and no hard sell
Calls arranged around your time zone
Book a consultation
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