Top 5 Dynamic Content Plugins to Improve Your WordPress Website Conversion Rate

Dynamic Content Plugins for WordPress

We’ve entered an era of hyper-personalization, where digital experiences are being curated with targeted precision. Customers expect content, recommendations, and experiences tailored to their unique needs and preferences, and businesses that deliver on this front see significant rewards. According to McKinsey, 76% of consumers are more likely to purchase from brands that provide personalized experiences, and 78% are more likely to make repeat purchases.

Dynamic content delivery allows you to adjust the website content presented to a user based on their interactions, preferences, and behavior. By serving relevant, dynamic content with every interaction, you can make each user feel like your site was built just for them, leading to higher satisfaction, conversion rates, and customer loyalty.

In this post, we’ve evaluated the top 5 WordPress plugins to help you achieve this:

Let’s explore how each of these plugins can transform your user experience and boost conversion rates.

1. Elementor Pro

Elementor Plugin Banner

Elementor Pro allows you to leverage Dynamic Tags to create personalized website experiences. Dynamic Tags can be applied to any widget to display dynamic content stored on your WordPress website. This is especially useful for blogs, e-commerce, and listing sites.

Another useful dynamic content capability that’s available in Elementor Pro is the Display Conditions feature, which allows you to make elements appear on the page according to various rules, including Dynamic Tags. Display Conditions is an experimental feature that’s currently in Beta status, so it’s fairly stable, but it’s advisable to do thorough testing when using this feature.

Elementor’s Display Conditions feature also offers the flexibility to add more than one display condition. For example, you may want a notification to appear only to logged-in users with the “Contributor” user role, like in the example below:

Elementor Pro Screenshots

When setting up display conditions, you have two choices: AND or OR. If you select AND, Elementor will only show the element if all conditions are met. If you choose OR, the element will be displayed if it meets any one of the conditions. Furthermore, you can combine the two types of conditions (AND and OR) by creating condition groups. This capability makes Elementor Pro one of the most versatile and user-friendly options we’ve evaluated.

Page Builder Compatibility

Dynamic Tags and Display Conditions are available as part of the Elementor Pro page builder plugin. Dynamic Tags are available by default, and the Display Conditions feature can be enabled in your WordPress backend by going to Elementor > Settings > Features, and setting Display Conditions to Active. Remember to click the “Save Changes” button.

Active Plugin Installations

There are 10+ million installations of the free Elementor plugin, and according to BuiltWith, there are 4+ million total live sites using Elementor Pro. It’s not possible to confirm how many of these sites make use of the Dynamic Tags or Display Conditions functionality.

Average Rating

The Elementor Dynamic Tags and Display Conditions features aren’t rated independently from the core plugin. The free Elementor plugin is rated 4.6 out of 5 stars, with 6,814 reviews in the WordPress Plugin Directory.


$59/Year for a single-site license

Not all Dynamic Tags are available for all dynamic content fields. Only the applicable tags will be listed as options in a field’s dropdown selection list. The below tags are available with Elementor Pro:


  • Post Custom Field
  • Post Excerpt
  • Post ID
  • Post Terms
  • Post Time
  • Post Title
  • Post URL


  • Archive Description
  • Archive Meta
  • Archive Title
  • Archive URL


  • Page Title
  • Site Tagline
  • Site Title
  • Current Date Time
  • Request Parameter (uses data transferred via GET, POST, or Query Vars requests)
  • Shortcode (use a dynamic shortcode for anything that Elementor doesn’t provide a dynamic tag for)
  • User Info
  • Site URL
  • Internal URL


  • Lightbox (set a lightbox to open when an element is clicked)
  • Contact URL (create a smart link when an element is clicked)
  • Popup (trigger a popup to open or close when an element is clicked)


  • Featured Image Data


  • Author Info
  • Author Meta
  • Author Name
  • Author URL


  • Comments Number
  • Comments URL


  • Product Price
  • Product Rating
  • Product Sale
  • Product Short Description
  • Product SKU
  • Product Stock
  • Product Terms
  • Product Title


  • Page Title
  • Page Parent
  • Author


  • Post Title
  • In Categories
  • In Tags
  • Date Modified
  • Date of Publish
  • Author
  • Number of Comments
  • Featured Image


  • Login Status
  • Role
  • Registration Date

Date and Time

  • Day of the week
  • Time of the day
  • Current Date


  • Of Categories
  • Of Tags
  • Of Authors


  • From URL
  • Dynamic Tags
Elementor integrates with dozens of tools, and there are even more third-party add-ons to choose from, many of which offer widgets you’d be able to apply dynamic Display Conditions to, or which add Dynamic Tags. Popular plugins used to create custom fields are especially useful as the data from custom fields can be displayed using Dynamic Tags. These include  Advanced Custom Fields (ACF)Pods – Custom Content Types and Fields plugins, Meta Box and Toolset.

2. Dynamic Conditions

Dynamic Conditions Plugin Banner

Dynamic Conditions is a lightweight plugin that uses simple conditional logic to show or hide different page elements. It’s most useful if you’d like to set a single display condition since it doesn’t allow you to combine multiple conditions simultaneously like the other plugins covered in this post. Dynamic Conditions can be set in the “Advanced” tab of any Elementor widget or container:

Dynamic Conditions Screenshots

Since it’s basically an extension of Elementor Pro, you would only need this plugin if the conditions you require are not supported by Elementor’s Display Conditions feature, or if you’d prefer not to use an experimental feature.

Page Builder Compatibility

Elementor Pro is required since the plugin uses Dynamic Tags to show or hide a widget or container. Dynamic Tags are not available in the free version of Elementor.

Active Plugin Installations


Average Rating

4.9 out of 5 stars, with 107 reviews in the WordPress Plugin Directory



All of the available display conditions offered by the Dynamic Conditions plugin are now supported in Elementor Pro. However, some additional tags can be added by installing the companion plugin, DynamicTags. Some of these are also available in Elementor Pro:


  • Cookies
  • Session
  • Current Language
  • Current URL
  • NumberPostsQuery (return number of posts with a custom query)
  • PodsExtended (supports the Pods plugin’s yes/no fields)
  • Server Vars (returns content of $_SERVER PHP-Variable)
  • User/Author Image (returns the user/author image URL)
  • User Role (returns a list of user roles)
  • Widget Content (returns widget content selected by the widget ID)

Post Tags

  • Post Content
  • Post Parent
  • Post Status
  • Post Type

Yes/No Tags

  • Are Comments Allowed?
  • Current User Can (checks user permissions, e.g. if the user can edit posts)
  • Is Author of Post
  • Is Feed
  • Is Frontpage
  • Is Home
  • Is Post in Category
  • Is Post in List
  • Is Singular
Since the Display Conditions plugin is an extension to Elementor Pro, it can leverage Dynamic Tags associated with other third-party plugins with Elementor compatibility. Common integrations include ACF and Pods.

3. Dynamic Visibility for Elementor

Dynamic Visibility for Elementor Plugin Banner

Dynamic Visibility for Elementor is another plugin that allows you to show or hide page elements based on set conditions. Like Elementor Pro, it also allows you to combine multiple display conditions, with the choice between AND/OR operators. This setting determines how the conditions are combined. If OR is selected the condition is satisfied when at least one condition is met. If AND is selected all conditions must be met. You can access “Visibility” settings next to the “Advanced” tab on any Elementor widget. In the below example, the header button is set to display only on the homepage:

Dynamic Visibility Screenshots

The paid version of this plugin is called Dynamic Content for Elementor. If you’re using the free version of Elementor, or if you need additional display conditions that aren’t supported in Elementor Pro, then this plugin could be a good option for you.

Page Builder Compatibility

Elementor Free version and Elementor Pro

Active Plugin Installations


Average Rating

4.5 out of 5 stars, with 82 reviews in the WordPress Plugin Directory


Dynamic Visibility for Elementor is a free plugin. The paid version, Dynamic Content for Elementor costs €69/Year for a single-site license.

  • Post/Page
  • User & Role
  • Geotargeting
  • Archive
  • Dynamic Tags
  • Device & Browser
  • Date & Time
  • Context
  • WooCommerce
  • My FastAPP (paid version)
  • Random
  • Custom Condition (paid version)
  • Events
  • Dynamic Elementor Popups (paid version)
  • Advanced Custom Fields Free
  • Advanced Custom Fields Pro
  • Elementor Free
  • Elementor Pro
  • JetEngine
  • Meta Box
  • Pods
  • Search & Filter Pro
  • Toolset
  • WooCommerce
  • WPML

4. If-So Dynamic Content Personalization

If So Plugin Banner

The If-So plugin allows you to personalize website content based on the user’s profile or their interaction with your site. You can customize any content element, such as text, images, videos, and menus, based on set conditions. You can also set default content to display when the conditions aren’t met.

Dynamic Keyword Insertion (DKI) shortcodes can be used to insert keywords into your website based on information like the user’s location, name, an event time, query string parameter, etc.

If-So is a great option for any type of WordPress website. To use this solution on any page builder other than Elementor or Gutenberg, you can create triggers to display dynamic content when certain display conditions are met. You can add the content to any page by pasting a shortcode wherever you want the content to be displayed. Triggers also allow you to set multiple display conditions.

Another feature that sets this plugin apart is the built-in analytics system, which shows how many times each version was viewed and how it impacted your conversion rate (for triggers only). You can even run A/B testing on two to four content variations to determine which version is most effective.

Page Builder Compatibility

If you’re using the default WordPress Editor (Gutenberg), If-So will enable you to personalize content by creating Dynamic Gutenberg Blocks. You can simply click on the block you wish to modify, and set the display conditions in the “Dynamic Content” section in the block settings:

If So Dynamic Content Screenshots

Triggers are the feature that makes the If-So plugin compatible with any page builder since it uses shortcodes to add conditional content to the page.

For Elementor users, the Conditional Elementor Elements add-on is available for free. It’ll enable you to set conditions to page elements directly in your Elementor editor. You can also assign users to audiences to display dynamic content anywhere on your site to users assigned to that audience (uses a cookie). This plugin is especially useful for WooCommerce websites, to display personalized products and promotions to each user.

Active Plugin Installations


Average Rating

4.8 out of 5 stars, with 81 reviews in the WordPress Plugin Directory


The Pro (All Access) plan is currently marked down from $135 to $89/Year for a single-site license. Anything over 250 Geolocation sessions will be charged at an additional monthly fee, starting from $5 (marked down from $8.50 at the time of this post) for up to 10K monthly sessions.

  • Device Type (free)
  • Logged in Users (free)
  • Start & End Date (free)
  • Geolocation (free up to 250 sessions/month)
  • User IP (free)
  • UTM Parameters (pro)
  • Browser Language (pro)
  • Google Ads (pro)
  • Facebook Ads (pro)
  • Referrer Source (pro)
  • Dynamic Links (pro)
  • Scheduling (pro)
  • First-time Visitors (pro)
  • A/B Testing (pro)
  • Returning Visitors (pro)
  • Pages Visited (pro)
  • Page URL (pro)
  • Post Category (pro)
  • Cookie/Session (pro)
  • User Role (pro)
  • Audience Segments (pro)
  • Trigger Events (paid extension)
  • Custom User Profile Fields (paid extension)
  • Dynamic Content from CSV (paid extension)
  • User Self-Selection Form (paid extension)
  • Conditional Countdowns (paid extension)
  • WooCommerce Subscriptions
  • WooCommerce Memberships
  • MemberPress
  • Restrict Content Pro
  • Paid Memberships Pro
  • WishList Member
  • WP Job Manager
  • LearnDash
  • WP Courseware
  • MasterStudy
  • LearnPress
  • Tutor LMS
  • Weglot
  • WPML
  • Easy Digital Downloads
  • AffiliateWP
  • ActiveCampaign

5. Block Visibility – Conditional Visibility Control for the Block Editor

Block Visibility Plugin Banner

Block Visibility is a powerful dynamic content solution built specifically for the default WordPress Editor, Gutenberg. It allows you to show or hide blocks based on set conditions or visibility controls. It’s especially useful for time-based promotional campaign content.

You can also create visibility presets that allow you to manage the visibility of multiple blocks at once. When creating a visibility preset, you can apply a control set, which allows you to combine multiple “AND” display conditions that must all be met for the block to be visible. By adding additional control sets, you create “OR” display conditions between each set, where blocks are visible if either control set is met. Presets are a great way to manage global display settings for different customer segments or promotional schedules.

Block Visibility Presets Screenshot

Page Builder Compatibility

This plugin is only compatible with Gutenberg.

Active Plugin Installations


Average Rating

4.9 out of 5 stars, with 80 reviews in the WordPress Plugin Directory



The Block Visibility plugin refers to display conditions as visibility controls. These are the settings that allow you to dynamically show or hide content on your website:

  • Browser & Device
  • Cookie
  • Date & Time
  • Hide Block
  • Location
  • Metadata
  • Query String
  • Referral Source
  • Screen Size
  • URL Path
  • User Role
  • WooCommerce
  • Advanced Custom Fields (ACF)
  • Easy Digital Downloads
  • WP Fusion

Block Visibility is also compatible with:

  • Jetpack
  • CoBlocks
  • Redux Framework
  • Ultimate Add-ons for Gutenberg
  • Kadence Blocks
  • GenerateBlocks
  • Otter Blocks
  • Atomic Blocks
  • Gutentor
  • Stackable
  • Getwid
  • EditorsKit
  • Genesis Blocks

Final Thoughts

We’ve taken a tour through the top five WordPress plugins for dynamic content personalization, each one with its own strengths and ideal use cases:

  1. Elementor Pro: Offers robust Dynamic Tags and Display Conditions, perfect for blogs, e-commerce sites, and listings. It’s a versatile and user-friendly option with extensive compatibility with other tools and plugins.
  2. Dynamic Conditions: Best for users who are already using Elementor Pro but need additional conditions. It’s a lightweight solution ideal for straightforward conditional logic without combining multiple conditions.
  3. Dynamic Visibility for Elementor: Suitable for both free and Pro Elementor users, it allows the combination of multiple display conditions with AND/OR operators. This plugin provides granular control over element visibility and offers additional conditions not covered by Elementor Pro.
  4. If-So Dynamic Content Personalization: Stands out with its versatile triggers and in-depth analytics. It’s compatible with any WordPress website as it can be used with all page builders. If-So also has a direct integration with the Elementor and Gutenberg editors.
  5. Block Visibility: Specifically designed for Gutenberg users, this plugin allows precise control over block visibility based on a variety of conditions. The visibility presets feature is great for managing global settings for multiple blocks at once.

With these plugins, you can start creating personalized user experiences that resonate with your audience. Dive in, experiment with these tools, and see how they can make your website more dynamic and engaging.

Improve Your Website Conversion Rate

Reach out to Cybersolve for a website assessment.
Picture of Anneli van Rooyen
Anneli van Rooyen
Digital Director at Cybersolve