Meet HubSpot’s AI Tools: Your Business’s Best Kept Secret

HubSpot AI Tools

Running a business involves a lot of moving parts. Creating engaging content, managing customer queries, and staying ahead of the competition can be overwhelming. That’s why so many businesses rely on HubSpot to streamline their operations. Known for its robust CRM solutions, HubSpot now also offers a suite of AI tools designed to simplify your workload. These smart features make everyday tasks more manageable. Whether you’re focused on marketing, sales, or customer service, HubSpot has an AI tool to help you get things done more efficiently and effectively.

HubSpot AI Tools

Content Creation and Marketing

1. AI Content Writer

Feeling stuck on what to write? HubSpot’s AI Content Writer is like having a creative assistant at your fingertips. It helps you churn out high-quality marketing and website content quickly, so you can spend more time focusing on strategy.

2. Brand Voice

Keeping your brand’s voice consistent across all platforms can be tricky. HubSpot’s Brand Voice tool ensures all your content aligns with your unique style and tone, making sure everything feels authentically you, from blog posts to social media updates.

3. Social Caption Generator

Need to come up with a snappy social media post? The Social Caption Generator is here to help. It creates engaging captions that grab your audience’s attention, allowing you to spend more time interacting with your followers.

4. Website Generator

In a hurry to get a new website up and running? The Website Generator helps you build a polished, professional single-page site in no time. Just provide a few prompts, and let the AI handle the rest.

5. AI Blog Writer

Keeping your blog updated can be time-consuming. HubSpot’s AI Blog Writer simplifies this by generating SEO-optimised ideas, titles, and full articles, ensuring your content stays fresh with less effort.

6. Content Remix

Make the most out of your content by repurposing it. The Content Remix tool transforms a single blog post into various formats, making it easier to reach different audiences across multiple platforms.

7. Campaign Assistant

Planning a new campaign? The Campaign Assistant can help you quickly create landing pages and generate ad copy for LinkedIn and Facebook. It provides multiple variations to test, helping you find what resonates best with your audience.

SEO and Web Optimisation

8. Meta Description Generator

Crafting the perfect meta description can be tough. HubSpot’s Meta Description Generator automatically creates compelling descriptions and titles, improving your search engine visibility and click-through rates.

9. SEO Recommendations

Navigating the world of SEO can be daunting. The SEO Recommendations tool provides clear, actionable tips to optimise your website, helping you attract more visitors naturally.

Sales and Lead Management

10. Calls-to-Action (CTAs)

Effective CTAs are key to driving conversions. HubSpot’s Calls-to-Action tool uses AI to personalise, test, and optimise your CTAs, ensuring they resonate with your audience and prompt action.

11. AI Email Writer

Writing effective emails can be a chore. The AI Email Writer helps you craft professional and impactful sales and marketing emails, streamlining your outreach efforts.

12. Predictive Lead Scoring

Not all leads are created equal. HubSpot’s Predictive Lead Scoring tool uses AI to identify which leads are most likely to convert, allowing your sales team to focus their efforts where they’ll have the most impact.

13. AI Forecasting

Planning for the future just got easier. The AI Forecasting tool uses historical data to predict future sales, helping your team set realistic goals and make informed decisions.

Customer Support

14. Chatbot Builder

Providing instant support to customers can be a breeze with the Chatbot Builder. This tool helps you develop AI-powered chatbots that offer personalised assistance based on information from your website and knowledge base.

15. Content Assistant for Customer Support

Ensuring clear and effective communication in customer support is crucial. The Content Assistant helps you rewrite, expand, or adjust the tone of support messages, making sure your responses are always spot-on.

16. Conversation Summary

Keeping track of customer interactions can be overwhelming. The Conversation Summary tool automatically summarises active conversation threads, helping support agents get up to speed quickly.

Reporting and Analysis

17. AI Reporting Assistant

HubSpot’s AI Assistant for Reporting helps you quickly create custom reports. Just type in a question or phrase, and the AI generates report templates with recommended filters and data visualizations, making data analysis straightforward and insightful.

Other Tools

18. ChatSpot

Meet ChatSpot, your conversational CRM assistant. This tool combines ChatGPT with HubSpot’s data sources to provide real-time insights, perform competitor research, and manage tasks like follow-up emails and lead management. It’s designed to make accessing and using your CRM data a seamless experience.

19. Content Translations

Expanding your reach to a global audience is easier than ever. The Content Translations tool uses AI to translate your existing blog content into multiple languages, ensuring your message resonates worldwide.

Final Words

HubSpot’s AI tools are designed to simplify and streamline various aspects of your business operations. From creating engaging content and optimising web performance to enhancing customer support and generating insightful reports, these tools provide practical solutions to everyday challenges. Embrace these AI-powered features to work more efficiently and focus on what truly matters: building meaningful connections with your customers. By leveraging these HubSpot tools, you can ensure that your business stays ahead of the curve, delivering exceptional experiences and fostering growth.

Picture of Anneli van Rooyen
Anneli van Rooyen
Digital Director at Cybersolve