eCommerce, Web Development

Top 5 Dynamic Content Plugins to Improve Your WordPress Website Conversion Rate

We’ve entered an era of hyper-personalization, where digital experiences are being curated with targeted precision. Customers expect content, recommendations, and experiences tailored to their unique needs and preferences, and businesses that deliver on this front see significant rewards. According to McKinsey, 76% of consumers are more likely to purchase from brands that provide personalized experiences, and 78% are more likely to make repeat purchases.

Dynamic content delivery allows you to adjust the website content presented to a user based on their interactions, preferences, and behavior. By serving relevant, dynamic content with every interaction, you can make each user feel like your site was built just for them, leading to higher satisfaction, conversion rates, and customer loyalty.

In this post, we’ve evaluated the top 5 WordPress plugins to help you achieve this:

Elementor Pro
Dynamic Conditions
Dynamic Visibility for Elementor
If-So Dynamic Content Personalization
Block Visibility – Conditional Visibility Control for the Block Editor

Let’s explore how each of these plugins can transform your user experience and boost conversion rates.

1. Elementor Pro

Elementor Pro allows you to leverage Dynamic Tags to create personalized website experiences. Dynamic Tags can be applied to any widget to display dynamic content stored on your WordPress website. This is especially useful for blogs, e-commerce, and listing sites.

Another useful dynamic content capability that’s available in Elementor Pro is the Display Conditions feature, which allows you to make elements appear on the page according to various rules, including Dynamic Tags. Display Conditions is an experimental feature that’s currently in Beta status, so it’s fairly stable, but it’s advisable to do thorough testing when using this feature.

Elementor’s Display Conditions feature also offers the flexibility to add more than one display condition. For example, you may want a notification to appear only to logged-in users with the “Contributor” user role, like in the example below:

When setting up display conditions, you have two choices: AND or OR. If you select AND, Elementor will only show the element if all conditions are met. If you choose OR, the element will be displayed if it meets any one of the conditions. Furthermore, you can combine the two types of conditions (AND and OR) by creating condition groups. This capability makes Elementor Pro one of the most versatile and user-friendly options we’ve evaluated.

Page Builder Compatibility

Dynamic Tags and Display Conditions are available as part of the Elementor Pro page builder plugin. Dynamic Tags are available by default, and the Display Conditions feature can be enabled in your WordPress backend by going to Elementor > Settings > Features, and setting Display Conditions to Active. Remember to click the “Save Changes” button.

Active Plugin Installations

There are 10+ million installations of the free Elementor plugin, and according to BuiltWith, there are 4+ million total live sites using Elementor Pro. It’s not possible to confirm how many of these sites make use of the Dynamic Tags or Display Conditions functionality.

Average Rating

The Elementor Dynamic Tags and Display Conditions features aren’t rated independently from the core plugin. The free Elementor plugin is rated 4.6 out of 5 stars, with 6,814 reviews in the WordPress Plugin Directory.

Pricing

$59/Year for a single-site license

What Dynamic Tags Are Available with Elementor Pro?

Not all Dynamic Tags are available for all dynamic content fields. Only the applicable tags will be listed as options in a field’s dropdown selection list. The below tags are available with Elementor Pro:

Post

Post Custom Field
Post Excerpt
Post ID
Post Terms
Post Time
Post Title
Post URL

Site

Page Title
Site Tagline
Site Title
Current Date Time
Request Parameter (uses data transferred via GET, POST, or Query Vars requests)
Shortcode (use a dynamic shortcode for anything that Elementor doesn’t provide a dynamic tag for)
User Info
Site URL
Internal URL

Actions

Lightbox (set a lightbox to open when an element is clicked)
Contact URL (create a smart link when an element is clicked)
Popup (trigger a popup to open or close when an element is clicked)

Media

Featured Image Data

Author

Author Info
Author Meta
Author Name
Author URL

Comments

Comments Number
Comments URL

WooCommerce

Product Price
Product Rating
Product Sale
Product Short Description
Product SKU
Product Stock
Product Terms
Product Title

What Display Conditions Are Available with Elementor Pro?

Post

Post Title
In Categories
In Tags
Date Modified
Date of Publish
Author
Number of Comments
Featured Image

User

Login Status
Role
Registration Date

Date and Time

Day of the week
Time of the day
Current Date

Other

From URL
Dynamic Tags

What Integrations Are Available with Elementor Pro?

Elementor integrates with dozens of tools, and there are even more third-party add-ons to choose from, many of which offer widgets you’d be able to apply dynamic Display Conditions to, or which add Dynamic Tags. Popular plugins used to create custom fields are especially useful as the data from custom fields can be displayed using Dynamic Tags. These include Advanced Custom Fields (ACF), Pods – Custom Content Types and Fields plugins, Meta Box and Toolset.

2. Dynamic Conditions

Dynamic Conditions is a lightweight plugin that uses simple conditional logic to show or hide different page elements. It’s most useful if you’d like to set a single display condition since it doesn’t allow you to combine multiple conditions simultaneously like the other plugins covered in this post. Dynamic Conditions can be set in the “Advanced” tab of any Elementor widget or container:

Since it’s basically an extension of Elementor Pro, you would only need this plugin if the conditions you require are not supported by Elementor’s Display Conditions feature, or if you’d prefer not to use an experimental feature.