Email marketing agency
Email marketing that reaches the inbox and gets read
Email is still one of the few channels you own outright, but only if your messages arrive and people want to open them. Cybersolve plans, designs and sends email campaigns, and sets up the authentication and list care that keep them out of the spam folder.
Authentication passed
SPF, DKIM and DMARC aligned
Segment sent
Different content for each audience
Trusted by businesses like these
Gmail now requires bulk senders to authenticate their email, make unsubscribing easy and keep spam complaints low. Email that is not authenticated, wanted and well maintained is easier to filter out, however good the content.
What email marketing covers
Email strategy and calendars, newsletters and campaigns, template design and build, segmentation and personalisation, deliverability and authentication, testing, and reporting.
HubSpot Gold Solutions Partner, with a HubSpot-certified team
How an email earns the inbox
What decides whether your email reaches the inbox
Getting into the inbox is mostly decided before anyone reads a word.
01
Authenticate
Your sending domain proves it is really you, so providers can trust your mail.
SPF
DKIM
DMARC
02
Keep the list healthy
Consent, regular clean-ups and removal of addresses that bounce or never engage.
03
Send what people want
Segments and content matched to each audience, so messages earn opens instead of complaints.
04
Design for every inbox
Templates that render well on phones, desktop clients and dark mode, with sensible image sizes.
05
Watch and adjust
Engagement, bounces and complaints monitored, with problems caught before they affect delivery.
Requirements differ by inbox provider and change over time; set-ups follow each provider's current guidance for bulk senders.
What's included
Email marketing services
Use Cybersolve for the groundwork, for regular campaigns, or for both, on HubSpot or the platform you already use.
Strategy and calendar
What to send, to whom and how often, planned around your sales cycle and content.
Campaigns and newsletters
Copy, design and sending for regular newsletters, announcements and event campaigns.
Template design and build
On-brand, reusable templates your team can edit, tested across common email clients.
Segmentation and personalisation
Lists and dynamic content that use what your CRM knows about each contact.
Deliverability set-up
Domain authentication, sending practices and list hygiene that protect your sender reputation.
Testing and reporting
Subject line and content tests, and reports that link email to enquiries and pipeline.
Who it is for
When email is falling quiet
Email support helps most when open rates are drifting down, more messages land in spam, the newsletter has become a chore, or everyone on the list receives the same thing.
Emails increasingly land in spam or promotions
The newsletter goes out late, or not at all
Everyone gets the same message, whatever their interest
How it works
How email work starts
The foundations come first, because the best campaign cannot help if it does not arrive.
01
Check
Review authentication, sender reputation, list health and recent performance.
02
Fix the foundations
Set up authentication, clean the list and agree sending practices.
03
Plan and design
Agree the calendar and segments, and build templates in your brand.
04
Send and improve
Run campaigns, test what works and report on results each month.
Wondering why opens are falling? A short consultation is a good place to start.
Book a consultationIn their words
“It is truly a pleasure doing business with Cybersolve. Your quick responses and efficient turnaround times are the reason I return to your services every time.”
D
Deon
SaaS · Google review
★★★★★
5,000+
digital campaigns launched
2015
Year founded
Related services
Works well with
Most problems cross more than one team, so these services are often combined.
What does an email marketing agency do?
Plans, writes, designs and sends email campaigns, builds templates and segments, and looks after the technical side of deliverability, then reports on what each send achieves.
Why are our emails going to spam?
Common causes are missing or misaligned authentication, sending to old or unengaged addresses, sudden jumps in volume, and content people do not expect. A deliverability check usually finds which ones apply.
What are SPF, DKIM and DMARC?
Three DNS records that let inbox providers check your email really comes from you. Since February 2024, Google has required bulk senders to Gmail to have all three in place, with the From domain aligned to SPF or DKIM.
How often should we send a newsletter?
As often as you can send something genuinely useful. A steady monthly newsletter that people read is worth more than a weekly one they ignore.
Which email platforms do you work with?
HubSpot is the platform Cybersolve recommends and partners with. Cybersolve also works with Mailchimp, Brevo and MailerLite.
Is email marketing still worth it for B2B?
Yes. It reaches people who already know you, costs little per message and supports every stage of a longer B2B sale, provided the emails arrive and stay relevant.
Get in touch
Get your emails back in the inbox
Tell Cybersolve how your email programme is performing today, and get practical next steps for deliverability and content.
Your enquiry goes to a specialist, not a sales script
No obligation and no hard sell
Calls arranged around your time zone
Book a consultation
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